BEHİYE SELİN GÖKKUT

Araş. Gör.
 BEHİYE SELİN GÖKKUT

B BLOK 3. KAT 324

+90 (212) 533 65 32 / 1609

selin.gokkut@khas.edu.tr

Eğitim

Yüksek Lisans

MARMARA ÜNİVERSİTESİ
Pazarlama (Fakülte)

Lisans

YEDİTEPE ÜNİVERSİTESİ
İşletme

Araştırma Alanları

İş Deneyimi

Yayınlar

  • "Mirror, mirror on the wall, who is the most convincing of them all? A systematic literature review on packaging",
    Gökkut, Behiye Selin; , Mirror, mirror on the wall, who is the most convincing of them all? A systematic literature review on packaging, (2025)
  • "Boosting Upcycled Value: Evidence from an Emerging Economy",
    Gökkut, Behiye Selin; Durmuşoğlu, Serdar S; , Journal of International Consumer Marketing , (2024)
  • "Yeşil Pazarlama Kavramı ve Yaklaşımları"
    , Organizasyonlarda Sürdürülebilirlik ve Yeşil Yaklaşım Uygulamaları, , Filiz Kitapevi (2022)
  • "Impact on Social Media MArketing Activities on Purchase Intention in Sustainable Fashion Industry: The Moderating Role of Brand Personality",
    Impact on Social Media MArketing Activities on Purchase Intention in Sustainable Fashion Industry: The Moderating Role of Brand Personality, (2022)