According to the TÜBİTAK ARDEB 1001 Program 2023 1st Term results; The project titled “Investigating the Interaction of Perceived Characteristics, Shared Value Creation and Continuous Usage Intention of Artificial Intelligence-Based (Digital) Services: A Study on MS Patients”, which emerged from the thesis proposal of Ece Yılmaz Kozlu, a PhD student in the Department of Business Administration, under the supervision of Prof. Dr. Nimet Uray, a faculty member of our Department of Business Administration, has been entitled to be supported by TÜBİTAK.

The aim of the project is to develop a model that analyzes how patients’ shared value creation with physicians through digital health applications will increase perceived patient well-being and, accordingly, affect its use in a sustainable manner in the healthcare sector, and to test this model with a quantitative research based on a survey and appropriate data analysis methods.

We congratulate Prof. Uray and our student Ece Yılmaz and wish them success in their research.