Associate Professor
PETEK TOSUN
Deputy Head of Business Administration
A BLOK 1. KAT 239
+90 (212) 533 65 32 / 1608
Education
Doctorate
İSTANBUL BİLGİ ÜNİVERSİTESİ
İşletme
Master's Degree
İSTANBUL BİLGİ ÜNİVERSİTESİ
İşletme
Bachelor's Degree
İHSAN DOĞRAMACI BİLKENT ÜNİVERSİTESİ
Ekonomi
Research Areas
- Services Marketing (Financial Services, Tourism and Hospitality Services, Higher Education), Consumer Behavior, Marketing Management (Brand Management)
Work Experience
2019 /
2019
Dr. Öğr. Üyesi
MEF Üniversitesi
2022 /
Continuing
Doç. Dr.
Kadir Has Üniversitesi
Administrative Duties
| Görev Adı | Görev Yeri | Başlangıç tarihi | Bitiş Tarihi |
|---|---|---|---|
| İşletme Bölüm Başkan Vekili | İşletme Bölümü | 01.09.2024 | |
| Business Administration Minor and Double Major Program Coordinator | Business Administration Department | 22.08.2022 | 31.08.2024 |
Publications
-
"Connecting through chatbots: residents’ insights on digital storytelling, place attachment, and value co-creation",
Tosun, Petek; Uslu, Abdullah; Erul, Emrullah; , Current Issues in Tourism, (2025) Vol.28, No.4, 561-584 DOI: 10.1080/13683500.2024.2316857 -
"Reducing Consumer–Brand Incongruity Through Corporate Social Responsibility and Brand Trust: Exploring Negative Word-of-Mouth (NWOM)",
Tosun, Petek; Cagliyor, Sandy Ipeker; Gürce, Merve Yanar; , International Journal of Consumer Studies, (2024) Vol.48, No.6, DOI: 10.1111/ijcs.13099 -
"Tourist personality, value co-creation, and emotional well-being",
Uslu, Abdullah; Tosun, Petek; , International Journal of Consumer Studies, (2023) DOI: 10.1111/ijcs.12995 -
"Examining the Impact of the Fear of Missing Out on Museum Visit Intentions",
Uslu, Abdullah; Tosun, Petek; , Journal of Hospitality and Tourism Research, (2023) DOI: 10.1177/10963480231168608 -
"The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis",
Tosun, Petek; Köylüoğlu, A. Selçuk; , International Journal of Bank Marketing, (2023) DOI: 10.1108/IJBM-03-2022-0137 -
"The impact of perceived corporate social responsibility on consumer happiness and brand admiration",
Tosun, Petek; Tavşan, Nihat; , Management Decision, (2023) DOI: 10.1108/MD-10-2022-1441 -
"The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector",
Tosun, Petek; Tosun, Gökhan; , Journal of Fashion Marketing and Management, (2023) DOI: 10.1108/JFMM-09-2022-0198 -
"User-generated and brand-generated content as indicators of university brand personality and business strategy",
Karadağ, Hande; Tosun, Petek; Ayan, Büşra; , Journal of Marketing for Higher Education, (2022) DOI: 10.1080/08841241.2022.2056281 -
"Consumer complaining behavior in hospitality management",
Tosun, Petek; Sezgin, Selime; Uray, Nimet; , Journal of Hospitality Marketing and Management, (2022) Vol.31, No.2, 247-264 DOI: 10.1080/19368623.2021.1941474 -
"Transforming universities for a more competent society: Digitalization and higher education"
, Tosun, Petek; , Multidisciplinary Perspectives Towards Building a Digitally Competent Society, (2022) -
"Consumer complaining behavior in banking: the influence of brand image on brand forgiveness and negative word-of-mouth",
Tosun, Petek; Yanar Gürce, Merve; , Journal of Financial Services Marketing, (2022) DOI: 10.1057/s41264-022-00194-5 -
"Unethical sales practices in retail banking",
Tosun, Petek; , International Journal of Bank Marketing, (2020) Vol.38, No.6, 1305-1327 DOI: 10.1108/IJBM-02-2020-0074 -
"Consumer comments about meat anti-consumption",
Tosun, Petek; Yanar Gürce, Merve; , British Food Journal, (2018) Vol.120, No.10, 2439-2453 DOI: 10.1108/BFJ-12-2017-0685
Courses Offered
| Course Name | Course Code | Period |
|---|---|---|
| Marketing Theory | BA650 | 2024/25 Spring |
| Principles of Marketing | BUS331 | 2024/25 Spring |
| Principles of Marketing | BUS331 | 2024/25 Fall |