Associate Professor PETEK TOSUN
Deputy Head of Business Administration
Education
Doctorate
İSTANBUL BİLGİ ÜNİVERSİTESİ
İşletme
Master's Degree
İSTANBUL BİLGİ ÜNİVERSİTESİ
İşletme
Bachelor's Degree
İHSAN DOĞRAMACI BİLKENT ÜNİVERSİTESİ
Ekonomi
Research Areas
- Services Marketing (Financial Services, Tourism and Hospitality Services, Higher Education), Consumer Behavior, Marketing Management (Brand Management)
Work Experience
2019 /
2019
Dr. Öğr. Üyesi
MEF Üniversitesi
2022 /
Continuing
Doç. Dr.
Kadir Has Üniversitesi
Administrative Duties
| Görev Adı | Görev Yeri | Başlangıç tarihi | Bitiş Tarihi |
|---|---|---|---|
| İşletme Bölüm Başkanı | İşletme Bölümü | 01.09.2024 | |
| Business Administration Minor and Double Major Program Coordinator | Business Administration Department | 22.08.2022 | 31.08.2024 |
Publications
- Tosun, Petek; Cagliyor, Sandy Ipeker; Gürce, Merve Yanar (2024), "Reducing Consumer–Brand Incongruity Through Corporate Social Responsibility and Brand Trust: Exploring Negative Word-of-Mouth (NWOM)", International Journal of Consumer Studies, Vol.48, No.6, DOI: 10.1111/ijcs.13099
- Uslu, Abdullah; Tosun, Petek (2023), "Tourist personality, value co-creation, and emotional well-being", International Journal of Consumer Studies, DOI: 10.1111/ijcs.12995
- Uslu, Abdullah; Tosun, Petek (2023), "Examining the Impact of the Fear of Missing Out on Museum Visit Intentions", Journal of Hospitality and Tourism Research, DOI: 10.1177/10963480231168608
- Tosun, Petek; Köylüoğlu, A. Selçuk (2023), "The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis", International Journal of Bank Marketing, DOI: 10.1108/IJBM-03-2022-0137
- Tosun, Petek; Tavşan, Nihat (2023), "The impact of perceived corporate social responsibility on consumer happiness and brand admiration", Management Decision, DOI: 10.1108/MD-10-2022-1441
- Tosun, Petek; Tosun, Gökhan (2023), "The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector", Journal of Fashion Marketing and Management, DOI: 10.1108/JFMM-09-2022-0198
- Karadağ, Hande; Tosun, Petek; Ayan, Büşra (2022), "User-generated and brand-generated content as indicators of university brand personality and business strategy", Journal of Marketing for Higher Education, DOI: 10.1080/08841241.2022.2056281
- Tosun, Petek; Sezgin, Selime; Uray, Nimet (2022), "Consumer complaining behavior in hospitality management", Journal of Hospitality Marketing and Management, Vol.31, No.2, 247-264 DOI: 10.1080/19368623.2021.1941474
- Tosun, Petek (2022), "Transforming universities for a more competent society: Digitalization and higher education", Multidisciplinary Perspectives Towards Building a Digitally Competent Society,
- Tosun, Petek; Yanar Gürce, Merve (2022), "Consumer complaining behavior in banking: the influence of brand image on brand forgiveness and negative word-of-mouth", Journal of Financial Services Marketing, DOI: 10.1057/s41264-022-00194-5
- Tosun, Petek (2020), "Unethical sales practices in retail banking", International Journal of Bank Marketing, Vol.38, No.6, 1305-1327 DOI: 10.1108/IJBM-02-2020-0074
- Tosun, Petek; Yanar Gürce, Merve (2018), "Consumer comments about meat anti-consumption", British Food Journal, Vol.120, No.10, 2439-2453 DOI: 10.1108/BFJ-12-2017-0685
Courses Offered
| Course Name | Course Code | Period |
|---|---|---|
| Principles of Marketing | BUS331 | 2024/25 Fall |