MELTEM KIYGI ÇALLI

Associate Professor
 MELTEM KIYGI ÇALLI

A BLOK 1. KAT 224

+90 (212) 533 65 32 / 1691

meltem.kiygicalli@khas.edu.tr

CV

ORCID

Education

Doctorate

UNİVERSİTEİT ANTWERPEN
Uygulamalı Ekonomi

Master's Degree

İSTANBUL TEKNİK ÜNİVERSİTESİ
İngilizce İşletme

Bachelor's Degree

MARMARA ÜNİVERSİTESİ
Çevre Mühendisliği

Research Areas

  • Reklam Etkinliği
  • Dijital Pazarlama
  • Mobil Pazarlama
  • Pazar Tepki Analizi ve Tahminleme
  • Ekonometrik Modelleme
  • Zaman Serisi Analizi
  • Lineer Karma Modeller

Work Experience

2017 / Continuing İşletme Bölümü, Dr. Öğretim Üyesi
Kadir Has Üniversitesi

2011 / 2017 İşletme Bölümü, Yard. Doç. Dr.
Okan Üniversitesi

2006 / 2011 Araştırma Görevlisi
University of Antwerp

Publications

  • "A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity",
    Akdogan, Cagla Burcin; Uray, Nimet; Ulengin, Burc; Kiygi-Calli, Meltem; , Business Process Management Journal, (2024) DOI: 10.1108/BPMJ-02-2024-0072
  • "Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach",
    Kirgiz, Omer Bugra; Kiygi-Calli, Meltem; Cagliyor, Sendi; El Oraiby, Maryam; , Telecommunications Policy, (2024) DOI: 10.1016/j.telpol.2024.102816
  • "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions",
    Isler, Zulal; Kiygi-Calli, Meltem; El Oraiby, Maryam; , Electronic Markets, (2023) Vol.33, No.1, DOI: 10.1007/s12525-023-00678-9
  • "The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products",
    El Oraiby, Maryam; Kiygi-Calli, Meltem; , Organic Agriculture, (2023) DOI: 10.1007/s13165-023-00446-1
  • "Forecasting time-varying arrivals: Impact of direct response advertising on call center performance",
    Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, Philip Hans; , Journal of Business Research, (2021) Vol.131, 227-240 DOI: 10.1016/j.jbusres.2021.03.014
  • "Corporate social responsibility in packaging: Environmental and social issues"
    , Kiygi-Calli, Meltem; , Accounting, Finance, Sustainability, Governance and Fraud, , Springer (2019)
  • "The mystique of luxury products"
    , Kiygi-Calli, Meltem; , Marketing Management in Turkey, (2018)
  • "Social media and higher education – An international perspective",
    Bartosik-Purgat, Małgorzata; Filimon, Nela; Kiygi-Calli, Meltem; , Economics and Sociology, (2017) Vol.10, No.1, 181-191 DOI: 10.14254/2071-789X.2017/10-1/13
  • "Modeling intra-seasonal heterogeneity in hourly advertising-response models: Do forecasts improve?",
    Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, Philip Hans; , International Journal of Forecasting, (2017) Vol.33, No.1, 90-101 DOI: 10.1016/j.ijforecast.2016.06.005
  • "The effectiveness of high-frequency direct-response commercials",
    Kiygi Calli, Meltem; Weverbergh, Marcel; Franses, Philip Hans; , International Journal of Research in Marketing, (2012) Vol.29, No.1, 98-109 DOI: 10.1016/j.ijresmar.2011.09.001
  • "Forecasting newspaper demand with censored regression",
    Kiygi Calli, M.; Weverbergh, M.; , Journal of the Operational Research Society, (2009) Vol.60, No.7, 944-951 DOI: 10.1057/palgrave.jors.2602637

Courses Offered

Course Name Course Code Period
Marketing Strategy BUS324 2024/25 Spring
Strategic Marketing Management MBAD503 2024/25 Spring
Research Methods SGS501 2024/25 Fall
Research Methods and Scientific Ethics SGS601 2024/25 Fall