The project titled “Who is the Audience of Digital Platform Productions in Turkey, What Do They Watch, How Do They Watch?” by Dr. Lecturer İrem İnceoğlu, one of our academicians from the Department of Public Relations and Publicity, has been awarded support within the scope of the TÜBİTAK 3005 – Innovative Solutions in Social and Human Sciences Program.

This project focuses on the changing usage habits, experiences and reception styles of today’s audience with the proliferation of digital platforms and examines the ways in which audiences engage with digital platforms and the content produced within these platforms. Within the scope of this research, the interactions of membership-based digital platforms, which have become rapidly widespread and increasing in number in Turkey in the last five years, with the audience, the reception of original local productions produced by the audience and the relationship the audience establishes with these texts will be analyzed. In this way, this study aims to conceptualize the texts offered by digital platforms in terms of new viewing and interaction styles within the scope of audience research.

Dr. Lecturer Özen is the Principal Researcher and Assoc. Prof. Melis Behlil is the Advisor in the project.

We congratulate our teacher İrem and wish her success in her research.